1 // The mountains on a Coors Light can are poor arbiters of taste. The peaks turn blue at “optimal drinking temperature,” or 39°F and colder. But beer loses flavor at that temp: It releases fewer volatile chemicals, and your tongue’s ability to taste bitterness is diminished. Luckily, with Coors that makes little difference.
2 // Miller Lite’s “triple hops brewed” claim isn’t anything special. Three doses of hops is fairly standard. Some craft breweries throw in more or even add it continuously, to create bitterness, flavor, and aroma.
3 // Budweiser calls itself “the Great American Lager,” which is a bit of a misnomer. The original German lagers were made exclusively from barley. Bud also uses rice. This generally cheaper ingredient can make up a quarter to two-thirds of the grains used in domestic macrobrews. You know, for that oh-so-watery appeal.