Heineken Italy. Case Study - Champions League Match vs Classical Concert (Real Madrid, AC Milan) (via uldissilins)

On the night of the October 21st the Real Madrid played Champions League match against AC Milan.
Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn’t say no and had to go to the classical concert.
But…